One tiny caplet. Endless playtime.

Relieves Arthritis & Joint Pain
Natural ETA omega-3s plus glucosamine, chondroitin & MSM reduce swelling and pain so your dog moves comfortably again.

Lubricates & Rebuilds Cartilage
Bioactive GAGs repair and lubricate joints, restoring flexibility and bounce.


Supports Heart Health & Shiny Coat
EPA/DHA omega-3s nourish the heart and skin for a healthy heart and shiny coat.

Boosts Immunity & Vitality
Antioxidants and marine minerals strengthen natural defenses so dogs stay active and happy.



OUR INGREDIENTS
Our Unique Bi-Active Formulation
Ease arthritis & joint stiffness in just one caplet a day. Our New Zealand Green‑Lipped Mussel plus fish oil helps your dog run, jump and play again.








HOW IT’S MADE
Made in New Zealand's pristine waters.
From pristine New Zealand waters to advanced CO₂ extraction, here’s how we preserve every joint-supporting nutrient in Pure Pets Green Lipped Mussel.





US vs THEM
Why Pure Pets Wins Against Other Supplements
Pure Pets
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Other Supplements
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Wholefood Power
Naturally contains glucosamine, chondroitin, omega-3s and more in one.
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Often sold as single isolates (e.g. glucosamine-only), missing the natural synergy.
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Fresh Processing
Quickly harvested and processed to keep nutrients active.
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Harsh or delayed processing can damage delicate nutrients.
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Clean & Simple
No fillers, flavours, or preservatives.
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Often bulked with additives that can upset digestion.
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Trusted NZ Quality
NZ-made, GMP certified, batch-tested.
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Blended or imported with less traceability and lower standards.
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Your Pet’s
Perfect Routine
From daily capsules to crunchy treats and meal toppers, build your pet’s perfect routine with joint, skin, and coat support in every bite.
Your Pet’s Perfect Routine

Healthy Whole Mussels Treats
Freeze-dried Green-Lipped Mussels - a natural, crunchy treat rich in omega-3s for daily joint care.

Health Powder Topper
Versatile mussel powder to sprinkle over meals - easy daily support for joints, skin and coat.

Green Lipped Mussel Capsule
Convenient mussel powder capsules delivering 100% pure GLM nutrition for long-term joint health.


Real results from real pet parents
Join thousands of pet parents who've seen their furry friends get back to their playful selves.
Frequently Asked
Questions

Pure Pets is a 100%* New Zealand formula crafted with BiolaneTM Green-Lipped Mussel extract, naturally rich in glucosamine. It’s designed to help support your pet’s joint health, improve mobility, strengthen immunity, and enhance overall well-being — keeping your cat or dog active, comfortable, and happy.
Green Lipped Mussel Extract, the primary ingredient in BiolaneTM, is sourced from a species of mussel indigenous to New Zealand. It is abundant in natural Glucosamine, Omega-3 fatty acids, proteins, and amino acids, all renowned for their anti-inflammatory properties.
Green-lipped mussels are rich in nutrients, including omega-3 fatty acids (EPA and DHA), and have been found to effectively reduce pain and improve mobility in osteoarthritis sufferers. They also support gut health by fostering the growth of beneficial bacteria and reducing intestinal inflammation. Additionally, they have shown benefits in improving asthma symptoms.
Pure Pets is beneficial for many pets, especially those needing support for joint health, reduced inflammation, and a stronger immune system. It’s suitable for cats and dogs of all sizes, breeds, and life stages — from playful young pets to seniors needing extra care.
While both provide omega-3 fatty acids, research suggests green-lipped mussels offer superior benefits —particularly in reducing joint pain and improving mobility — making them more effective than standard fish oil supplements for supporting joint health and quality of life.
WhilePure Pets is primarily known for supporting joint health, its natural ingredients, like omega-3 fatty acids, may also help boost immune function and support cardiovascular health. However, for specific health concerns, it’s always best to consult with your veterinarian.
Pure Pets is generally well-tolerated. However, as with any supplement, some pets may experience mild side effects. It’s always a good idea to consult your veterinarian before starting any new supplement, especially if your pet has existing health conditions or allergies.
Results can vary. Some pets may experience improvements in joint comfort and mobility within a few weeks, while others may take longer. Consistent daily use is key to achieving the best results.
Yes, numerous studies indicate the benefits of its ingredients. For example, research has shown that green-lipped mussel extract can significantly reduce arthritis symptoms and joint pain.
Although Pure Pets is made from natural ingredients, it’s important to consult your veterinarian before combining it with other medications, to ensure there are no potential interactions.
They are made from Halal approved gelatine.