

Natural anti-inflammatory compounds help reduce joint stiffness, so your pet can run, jump and play without discomfort.

Marine nutrients naturally lubricate joints, creating smooth, pain-free movement with every step.

Essential building blocks repair worn cartilage and keep joints strong and flexible.

Omega-3s support heart health while giving your pet a soft, shiny coat that feels amazing.

Powerful antioxidants strengthen your pet's natural defenses, helping them stay healthy and energetic.
Made in New Zealand's pristine waters.
Our mussels grow in the world's cleanest ocean environment, giving your pet the purest nutrition possible.




Why it matters
Pure New Zealand sourcing
The world's cleanest waters produce the most potent mussel oil
30+ joint-supporting compounds
Including rare ETA, found nowhere else in nature
Nothing artificial
Pure ingredients, rigorously tested for purity
Certifications & trust



Your Pet’s Perfect Routine

Bi‑Active Caplets
GlycOmega™ Green‑Lipped Mussel + Omega‑3 Fish Oil caplets for cats & dogs.

Whole Mussel Treats
Premium freeze-dried Green-Lipped Mussels, rich in Omega-3s, for joint health and mobility.

Pure Pets Health Powder Topper
PUREPETS CAPSULES & TOPPER for cats and dogs, made with New Zealand's Green-Lipped...
US vs. THEM
We’re a whole different breed
PURE PETS | Others | |
---|---|---|
Vet-recommended formula | ||
Proven in clinical studies | ||
Cold-extracted (retains potency) | ||
No cheap fillers | ||
Most nutrients per capsule | ||
Pets actually love the taste |
Real results from real pet parents
Join thousands of pet parents who've seen their furry friends get back to their playful selves.
Frequently Asked Questions

Pure Pets is a 100%* New Zealand formula crafted with BiolaneTM Green-Lipped Mussel extract, naturally rich in glucosamine. It’s designed to help support your pet’s joint health, improve mobility, strengthen immunity, and enhance overall well-being — keeping your cat or dog active, comfortable, and happy.
Green Lipped Mussel Extract, the primary ingredient in BiolaneTM, is sourced from a species of mussel indigenous to New Zealand. It is abundant in natural Glucosamine, Omega-3 fatty acids, proteins, and amino acids, all renowned for their anti-inflammatory properties.
Green-lipped mussels are rich in nutrients, including omega-3 fatty acids (EPA and DHA), and have been found to effectively reduce pain and improve mobility in osteoarthritis sufferers. They also support gut health by fostering the growth of beneficial bacteria and reducing intestinal inflammation. Additionally, they have shown benefits in improving asthma symptoms.
Pure Pets is beneficial for many pets, especially those needing support for joint health, reduced inflammation, and a stronger immune system. It’s suitable for cats and dogs of all sizes, breeds, and life stages — from playful young pets to seniors needing extra care.
While both provide omega-3 fatty acids, research suggests green-lipped mussels offer superior benefits —particularly in reducing joint pain and improving mobility — making them more effective than standard fish oil supplements for supporting joint health and quality of life.
WhilePure Pets is primarily known for supporting joint health, its natural ingredients, like omega-3 fatty acids, may also help boost immune function and support cardiovascular health. However, for specific health concerns, it’s always best to consult with your veterinarian.
Pure Pets is generally well-tolerated. However, as with any supplement, some pets may experience mild side effects. It’s always a good idea to consult your veterinarian before starting any new supplement, especially if your pet has existing health conditions or allergies.
Results can vary. Some pets may experience improvements in joint comfort and mobility within a few weeks, while others may take longer. Consistent daily use is key to achieving the best results.
Yes, numerous studies indicate the benefits of its ingredients. For example, research has shown that green-lipped mussel extract can significantly reduce arthritis symptoms and joint pain.
Although Pure Pets is made from natural ingredients, it’s important to consult your veterinarian before combining it with other medications, to ensure there are no potential interactions.
They are made from Halal approved gelatine.